Survey Methodology Designed for Developing Markets

Developing markets are our expertise. Our survey methodology is uniquely designed to capture labor market information in volatile and dynamic markets. This is the Birches Group difference.

Addressing Survey Challenges in Developing Markets

Working with labor market information can be challenging, but even more so in developing markets. Not all salary surveys are the same, so you need a survey provider that recognizes and understands the unique needs and conditions of developing markets, with a methodology that is simple, consistent, and flexible despite the everchanging landscape.

Market Footprint To Address Volatility

Salary data in developing markets are volatile due to small survey samples and the lack of structural data. Our approach uses salary range information to provide context for incumbent averages, providing a unique and practical way to analyze market data.

Capturing The Complexity
of Compensation

Salaries are only one part of the picture, and compensation practices can differ from one employer to the next. Our salary surveys capture all types of allowances and benefits on top of base salary providing employers the full picture of the local labor market.

Focusing on Market Leaders

Quality is crucial when it comes to survey data. Our participants are leaders in their countries and sectors.  By focusing on leaders, we capture the most important and dynamic employers – those that set trends and are held out as examples by others.

Reliable and Consistent Methodology

When working with labor market data, consistency is key. The Birches Group survey methodology is specifically tailored to developing markets and we apply the same consistent approach in over 150 countries that we cover, giving ease to employers when using our data, especially those that operate in multiple countries.

Rigor in Job Matching

Job matching is the most critical step in any survey – if the matches are incorrect, the survey data is worthless. We ensure the high quality of our data through rigorous job matching, which is performed by Birches Group salary survey specialists – not by employers. Our specialists use the data gathered through employer interviews to match and level your jobs.

Our Surveys are Comprehensive

In developing markets, non-salary elements of compensation take multiple forms — cash and in-kind — and no two employers offer exactly the same ones. Our surveys include all types of benefits – cash allowances, short-term incentives, and benefits in-kind. Our surveys also include prevalence information for retirement, medical insurance, leave provisions, labor laws, tax information and exchange rates.

Ranges That Provide Context

There is often a lack of structural data in developing markets and survey employers struggle using incumbent salaries as their only reference. Our survey methodology is distinct in that it captures salary range data to serve as bookends, providing context to the market and depicting a more complete picture of the competitive landscape.

Importance of Grade Level Data

When looking at salary surveys, occupational data is not as significant as you think. When updating your salary scale, you update your generic grade levels, not occupation by occupation. Birches Group surveys present market data according to grade levels that provide better guidance for employers when reviewing salary scales.

Defining Your Target Composition

A customized cut of data from a larger salary survey report can greatly enhance the utility of the survey data in informing an employer concerning market conditions. Our salary surveys include a free custom cut intended to target the data to the portion of the market in which you compete for talent.

Ready To Participate?

Speak with our consultants and experts to understand our data and how to use it for your organization today.